Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick.
Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two
‘flavours’ (original or sugar-free). Red Bull being a consumer product can also be classified convenience product in that, Red Bull customers don't normally plan ahead on purchasing the product but often buy it regularly. Red Bull Consumers view the product as both a homogeneous and heterogeneous shopping product. A homogeneous product becuase like many other soft drinks energy drinks Red Bull delivers the same effect : enhance energy boost, or endurance. But what helps Red Bull Make such a large profit margin is its heterogeneous aspect ( or what the company wants you to think makes Red Bull different). Product-Line-extension
Red Bull has tried a series of product line extension to increase revenue;
- Red Bull Energy Drink:
- Red Bull Sugar Free:
-Red Bull Energy Shot:
-Red Bull Cola