Spread Our Wings Over The World'
Red Bull Girl Benefits
You not only get to bless consumers with Red Bull Energy Drinks, you get to put smiles on their faces and go to cool parties.
You are the party when you arrive to special events or get flagged down by a person that is in dying need of energy or wants to see a sexy girl with wiiings..
You are the Victoria Secret Angels of Energy Drinks.
Saturday, October 7, 2011
, October 1, 2011
Red Bull Girl Benefits
You not only get to bless consumers with Red Bull Energy Drinks, you get to put smiles on their faces and go to cool parties.
You are the party when you arrive to special events or get flagged down by a person that is in dying need of energy or wants to see a sexy girl with wiiings..
You are the Victoria Secret Angels of Energy Drinks.
Integrated markting
Definition: Integrated Marketing Communications is the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company meets the consumer.
In order to keep sales up and consumer intrest in the product and the company itself;Red Bull uses differnet promotional mixes to convey the company's many messages for instance; Product Placement is a well used method by Red Bull. The company assiocates and places it's logo in demogracphics such as mountainclimbers, Bikers, snowboarders, team sports, or any physical activity which helps convey the company's ideal image which is being active and drinking thier product while doing so.
Contact point #1- Consumers themselves- To keep consumers happy not only with the product but also the company itself Red Bull launched a innovative contest.
In order to keep sales up and consumer intrest in the product and the company itself;Red Bull uses differnet promotional mixes to convey the company's many messages for instance; Product Placement is a well used method by Red Bull. The company assiocates and places it's logo in demogracphics such as mountainclimbers, Bikers, snowboarders, team sports, or any physical activity which helps convey the company's ideal image which is being active and drinking thier product while doing so.
Contact point #1- Consumers themselves- To keep consumers happy not only with the product but also the company itself Red Bull launched a innovative contest.
"Advertising: anyone can do it". At least Red Bull believes this, which is why they’re inviting the Joe Nobodys of the world to pitch ideas for their “Best Ad Contest,” an online effort where people can submit their scripts and vote for their favorites.
Contact point #2- non-consumers ...(yet anyway)-Red Bull uses every means of marketing to reach their target groups and potential ones as well. Their marketing is mainly based on the “3 pillars of Red Bull; Sampling, Advertising, Sponsoring”. This means that next to normal advertisements, they drive around in Red Bull –modified cars handing out cans of red bull and sponsor big extreme sports events and competitions. In this way Red Bull is not just promoting their energy drink but is also selling a lifestyle, seemingly people are willing to be a part of this Red Bull extreme sports lifestyle.
Contact point #3-Televsion-Red Bull knows what it's getting into. Over the years, it has produced TV programs (No Limits on ESPN), films (That's It, That's All), magazines, a website, and a steady diet of Web videos featuring snowboarders, rally cars, surfers, cliff divers, and concerts to sell its active lifestyle through mass media.
Contact point #4-Internet(Facebook) If anyone where to post a comment with the words "active,energy, drink,red, bull ext. a Red Bull app would appear and allow facebookers to like the app and acquire all Red Bull info, be qualified for premiums, and recieve Ads for the product as pop-ups or videos.
THE DRINK THAT POWERS THE MIGHTIEST OF DRINKERS!
Like Red Bull, Like to Party? Well These Girls do!
If you order a 10-pack-of-12 Set of Red Bull
We will send our team"Red Bull Girls"
personally to your home and spend the day with you and your buddy's to party all night long!
The "Red Bull Girls" mission is to make sure our customers know why our product is top-of-the-line and show our Appreciation for our customers! Don't believe us well check out our latest " Red Bull girls Ad"
RED BULL GIRLS BOOST THE SALES OF RED BULL ENERGY DRINK
Red Bull Girls have the potential to give guys more than wings. Red Bull energy drink would not be where they are if they did not have the red bull wiiings team spreading love and energy to every consumer they come in contact with.These attractive girls are more than just a pretty face, they understand what it takes to deliver a great product and message to their consumers.Red Bull Girl Benefits
You not only get to bless consumers with Red Bull Energy Drinks, you get to put smiles on their faces and go to cool parties.
You are the party when you arrive to special events or get flagged down by a person that is in dying need of energy or wants to see a sexy girl with wiiings..
You are the Victoria Secret Angels of Energy Drinks.
This video is just a typical night if you were to host a red Bull Party!
What spinach did for Popeye, Red Bull can do for the active guy!
Red Bull increases performance!
Red Bull increases concentration and reaction speed!
Red Bull improves vigilance!
Red Bull improves the emotional status!
Red Bull stimulates the metabolism!
Red Bull vitalizes the entire body and mind!
Don't belive us well we have the genius to back Red Bull up;Men's Fitness sent a can of Red Bull to an independent laboratory for analysis.
Can a mere eight ounces of Red Bull--or of anything legal--really get your motor running the way the ads boast? Perhaps. Scientists at the Institute of Sports Medicine at the University of Paderborn in Germany looked at the effects of Red Bull on 13 athletes who performed exhaustive bouts of endurance exercise. The results? The drink strengthened heart contractions and increased stroke volume, which is the amount of blood, oxygen and nutrients the heart can pump to the working muscles, a major determinant of how long you can keep on going and going and going.Saturday, October 7, 2011
Describe and analyze your company/product retailing activity
At $2 for an 8.3-ounce can, Red Bull's retail price is at least double what you'd pay for a 12-ounce can of Coke. But it does pack some energy. Red Bull, with 80 milligrams of caffeine, has more than double the dose found in the larger Coke serving, and it has 110 calories per serving versus Coke's 140.
Consumers downed 1.9 billion cans of Mateschitz's(owner of compnay) potion last year, generating just about $2 billion in revenue. Mateschitz's 49% share of the business is worth $2 billion.
-The compnay began a market expedition in South Korea recently to increase revenue.
Red Bullknows how to attract attention!
Its 162nd national launch certainly did it with style ― getting a base jumper to parachute from the top of the N Seoul Tower, Aug. 16. The event scored the last segment of the evening news the same day.
Its performance has exceeded expectations, too. In just over one-and-a-half months since its mid-August launch, Red Bull cans have sold more quickly than all of its competitors combined, flying straight to the top of the segment and taking over more than half of the market share, ahead of Korean competitors that had reached the market earlier but failed to leverage their position.
The local demand for the blue-and-silver cans was so high last month that finding them became a challenge. The country’s largest convenience store franchise, Family Mart, was reported to be running out of inventory.
The company was apparently not happy with the performance, as it continued its promotional onslaught last week by inviting a top drift driver Rhys Millen to show off his skills at the Korea International Circuit in Yeongam, South Jeolla Province.
The Red Bull spokeswoman declined to release initial sales figures, citing corporate policy. Family Mart, the country’s No. 1 convenience store franchise with a partnership with the Austrian company, was able to reveal that average daily sales have gone up 30 percent from August to September, from around 4,500 to around 6,500.
-I myself conducted retail experiment with Red Bull
I went to several stores in my neigborhood who sold the product and created a survey on;
How much more is Red Bull selling compared to its other energy drink rivals?
-The chain-supermarket "Food Emporium" replied that Red Bull was selling 2/5 times more than drinks such as Gatorade and Pepsi.
- A series of 7/11's stores reported that Red Bull was it's leading energy drinking product in sales with a dominant disparity of 75% while products like Monster, and Amp'd, ext. took the remaining 25%.
Consumers downed 1.9 billion cans of Mateschitz's(owner of compnay) potion last year, generating just about $2 billion in revenue. Mateschitz's 49% share of the business is worth $2 billion.
-The compnay began a market expedition in South Korea recently to increase revenue.
Red Bullknows how to attract attention!
Its 162nd national launch certainly did it with style ― getting a base jumper to parachute from the top of the N Seoul Tower, Aug. 16. The event scored the last segment of the evening news the same day.
Its performance has exceeded expectations, too. In just over one-and-a-half months since its mid-August launch, Red Bull cans have sold more quickly than all of its competitors combined, flying straight to the top of the segment and taking over more than half of the market share, ahead of Korean competitors that had reached the market earlier but failed to leverage their position.
The local demand for the blue-and-silver cans was so high last month that finding them became a challenge. The country’s largest convenience store franchise, Family Mart, was reported to be running out of inventory.
The company was apparently not happy with the performance, as it continued its promotional onslaught last week by inviting a top drift driver Rhys Millen to show off his skills at the Korea International Circuit in Yeongam, South Jeolla Province.
The Red Bull spokeswoman declined to release initial sales figures, citing corporate policy. Family Mart, the country’s No. 1 convenience store franchise with a partnership with the Austrian company, was able to reveal that average daily sales have gone up 30 percent from August to September, from around 4,500 to around 6,500.
-I myself conducted retail experiment with Red Bull
I went to several stores in my neigborhood who sold the product and created a survey on;
How much more is Red Bull selling compared to its other energy drink rivals?
-The chain-supermarket "Food Emporium" replied that Red Bull was selling 2/5 times more than drinks such as Gatorade and Pepsi.
- A series of 7/11's stores reported that Red Bull was it's leading energy drinking product in sales with a dominant disparity of 75% while products like Monster, and Amp'd, ext. took the remaining 25%.
SWOT Analysis
Strengths
- Market leadership- Within the energy drinks market Red Bull is the industry leader throughout the world. Marketing Efforts- a lot of promotions and well targeted campaigns and sponsorship e.g. formula 1 helps to expand Red bull brand and increase consumer brand awareness.
- Marketing efforts- many promotions and well targeted campaigns and sponsorship.ex.formula 1 helps to expand Red Bull brand and increase consumer brand awareness.
- Strong , fresh & fashionable brand identity.
Weaknesses
- Above-average prices.
- Lack of innovation- there are a lot of competitors in the market and they have their own USP which leaves Red Bull behind.
- Reliant on small product base- The company only markets one branded product, Red Bull Energy Drink (along with a sugar free variety).
- Lack of patent on RB ‘s recipe means anyone can copy
- Extension of product line- this will help to retain market share.
- Hardcore Advertising and Promotions.
- Consumer recognition through sponsorship of sports events.
- New ventures like partnership with Facebook
- Health concerns- tougher rules from government on high caffeine content.
- Consumer awareness of health and well being- people may start to drink other alternatives as it is associated with healthier life style.
- Drinks might not be accepted in the new markets.
- Organic energy drinks might steal RB’s market share.
Concept of the Product and how it relates to the Traget Markets.
Product Concept-A philosophy that a good product creates its own market, and does not require heavy marketing expenditure.
Red Bull doesn’t taint its brand with overt direct marketing employed by its rivals. It’s not common sense, but then Red Bull is all about uncommon sense. Red Bull would rather build its consumer base through grass roots organic strategies rather than short caffeinated campaign spikes.
Red Bull focuses on creation rather than campaigns. The days when you could get away with simply sponsoring a music event are long gone, but 95% of marketing agencies are still doing it. Everything Red Bull does is about leaving a legacy; Marketing is no longer something you do to youth, but something you do with them. See Red Bull’s Big Tune – (more to be announced in December).
Red Bull takes clarity to heart. There are no doubts that Red Bull is specifically aimed at the young, energetic and adventurous.The Red Bull consumers can be divided into three segments: athletes, clubbers and workers. Each of these using the Red Bull energy drinks to meet their personal needs. Whether these are obtaining physical edges, mental edges or just consumption for pleasure.Clarity in their message enables them to develop a defined market beachhead(small groups of tightly defined consumers a brand can use as a springboard to a wider market). So many brands have broad mass-market appeal that means everything to everybody as opposed to someting for somebody.
Red Bull doesn’t taint its brand with overt direct marketing employed by its rivals. It’s not common sense, but then Red Bull is all about uncommon sense. Red Bull would rather build its consumer base through grass roots organic strategies rather than short caffeinated campaign spikes.
Red Bull focuses on creation rather than campaigns. The days when you could get away with simply sponsoring a music event are long gone, but 95% of marketing agencies are still doing it. Everything Red Bull does is about leaving a legacy; Marketing is no longer something you do to youth, but something you do with them. See Red Bull’s Big Tune – (more to be announced in December).
Red Bull takes clarity to heart. There are no doubts that Red Bull is specifically aimed at the young, energetic and adventurous.The Red Bull consumers can be divided into three segments: athletes, clubbers and workers. Each of these using the Red Bull energy drinks to meet their personal needs. Whether these are obtaining physical edges, mental edges or just consumption for pleasure.Clarity in their message enables them to develop a defined market beachhead(small groups of tightly defined consumers a brand can use as a springboard to a wider market). So many brands have broad mass-market appeal that means everything to everybody as opposed to someting for somebody.
Red Bull aspires to be the social platform – the very thread that connects young people in their daily universe.Like Jones Soda, Red Bull understands that it’s the youth that own the brand and the brand realizes that young consumers don’t care about the brand when wake up in the morning!
This video shows how former CEO of Red Bull talk about the company's marketing strategies and how it personified the 'Product Concept Philosophy' on its way to the top of the energy drinks market.
( skip to around the 5 minute to view crucial deatils about the company)Monday, September 12, 2011
Mission Statement
Misson Statement
'To Spread Our Wings Over The World'
Red Bull GmbH are dedicated to upholding Red Bull standards, while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficent and profitable manner. We create a culture where empolyees share best practices, dedicated to coaching and developing our organization as an employer of choice.
Our mission is to be the premier marketer and supplier of Red Bull in Asia,Europe, and other parts of the globe. We will acheive this mission by building long-term relationships with the people who can make it become a reality.
AD PROMOTION
Like Red Bull, Like to Party? Well These Girls do!
If you order a 10-pack-of-12 Set of Red Bull
We will send our team"Red Bull Girls"
personally to your home and spend the day with you and your buddy's to party all night long!
The "Red Bull Girls" mission is to make sure our customers know why our product is top-of-the-line and show our Appreciation for our customers! Don't believe us well check out our latest " Red Bull girls Ad"
RED BULL GIRLS BOOST THE SALES OF RED BULL ENERGY DRINK
Red Bull Girls have the potential to give guys more than wings. Red Bull energy drink would not be where they are if they did not have the red bull wiiings team spreading love and energy to every consumer they come in contact with.These attractive girls are more than just a pretty face, they understand what it takes to deliver a great product and message to their consumers.Red Bull Girl Benefits
You not only get to bless consumers with Red Bull Energy Drinks, you get to put smiles on their faces and go to cool parties.
You are the party when you arrive to special events or get flagged down by a person that is in dying need of energy or wants to see a sexy girl with wiiings..
You are the Victoria Secret Angels of Energy Drinks.
This video is just a typical night if you were to host a red Bull Party!
Red Bull GmbH are dedicated to upholding Red Bull standards, while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficent and profitable manner. We create a culture where empolyees share best practices, dedicated to coaching and developing our organization as an employer of choice.Our mission is to be the premier marketer and supplier of Red Bull in Asia,Europe, and other parts of the globe. We will acheive this mission by building long-term relationships with the people who can make it become a reality.
Red Bull doesn’t taint its brand with overt direct marketing employed by its rivals. It’s not common sense, but then Red Bull is all about uncommon sense. Red Bull would rather build its consumer base through grass roots organic strategies rather than short caffeinated campaign spikes.
Red Bull focuses on creation rather than campaigns. The days when you could get away with simply sponsoring a music event are long gone, but 95% of marketing agencies are still doing it. Everything Red Bull does is about leaving a legacy; Marketing is no longer something you do to youth, but something you do with them.
Red Bull takes clarity to heart. There are no doubts that Red Bull is specifically aimed at the young, energetic and adventurous.The Red Bull consumers can be divided into three segments: athletes, clubbers and workers. Each of these using the Red Bull energy drinks to meet their personal needs. Whether these are obtaining physical edges, mental edges or just consumption for pleasure.Clarity in their message enables them to develop a defined market beachhead(small groups of tightly defined consumers a brand can use as a springboard to a wider market). So many brands have broad mass-market appeal that means everything to everybody as opposed to someting for somebody.
Red Bull doesn’t taint its brand with overt direct marketing employed by its rivals. It’s not common sense, but then Red Bull is all about uncommon sense. Red Bull would rather build its consumer base through grass roots organic strategies rather than short caffeinated campaign spikes.
Red Bull focuses on creation rather than campaigns. The days when you could get away with simply sponsoring a music event are long gone, but 95% of marketing agencies are still doing it. Everything Red Bull does is about leaving a legacy; Marketing is no longer something you do to youth, but something you do with them.
Red Bull takes clarity to heart. There are no doubts that Red Bull is specifically aimed at the young, energetic and adventurous.The Red Bull consumers can be divided into three segments: athletes, clubbers and workers. Each of these using the Red Bull energy drinks to meet their personal needs. Whether these are obtaining physical edges, mental edges or just consumption for pleasure.Clarity in their message enables them to develop a defined market beachhead(small groups of tightly defined consumers a brand can use as a springboard to a wider market). So many brands have broad mass-market appeal that means everything to everybody as opposed to someting for somebody.
Red Bull aspires to be the social platform – the very thread that connects young people in their daily universe.Like Jones Soda, Red Bull understands that it’s the youth that own the brand and the brand realizes that young consumers don’t care about the brand when wake up in the morning!
At $2 for an 8.3-ounce can, Red Bull's retail price is at least double what you'd pay for a 12-ounce can of Coke. But it does pack some energy. Red Bull, with 80 milligrams of caffeine, has more than double the dose found in the larger Coke serving, and it has 110 calories per serving versus Coke's 140.
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